Services
Nine concrete areas that explain when to involve us and what the project can actually include.
Otheriver · Shopify Partner
Areas of work
Each area clarifies when an intervention makes sense and which activities can be included. For SEO and design, we work with selected specialist collaborators coordinated by Otheriver.
Storefront
We build or rethink the Shopify experience, from catalog structure to theme code.
When it makes sense
When you need to migrate, the design does not fit an existing theme, or the current store is slow, fragile or difficult to manage.
What it can include
Setup and migration, UX, Figma-to-code development, modular sections, product pages, refactoring and performance.
Functionality
We build the missing feature when available apps do not cover the use case or impose the wrong constraints.
When it makes sense
When you need specific behavior, a dedicated backend, internal workflows or complete control over data.
What it can include
Embedded or custom apps, theme extensions, dashboards, automations and external services.
Restricted sales
Operational experiences for professional customers and sales networks, with rules that differ from the public storefront.
When it makes sense
When roles, price lists, catalogs, draft orders or approvals cannot be managed through a standard customer account.
What it can include
Access and permissions, dedicated conditions, orders and drafts, dashboards, KPIs and payment procedures.
Complex products
We turn options, dependencies and pricing rules into a clear buying journey.
When it makes sense
When variants are not enough, the product is configurable, or the sale requires data collection and specific calculations.
What it can include
Configurators, conditional questionnaires, technical products, quoting and custom pricing logic.
Shopify Plus
We customize data collection and operational rules at the most sensitive points of the order journey.
When it makes sense
When fields, shipping, payments or post-checkout procedures depend on the customer, cart or destination.
What it can include
Checkout UI extensions, fields, validations, postcode rules, conditional methods and order automations.
Data and operations
We organize data in Shopify and prepare what external systems need to receive, in the required format.
When it makes sense
When catalogs, orders, inventory or contacts need to move between Shopify and management systems, CRM, feeds or logistics services.
What it can include
Data models, imports, mapping, feeds, webhooks, middleware and delivery to APIs or external systems.
Organic growth
We improve technical foundations, content architecture and organic visibility with selected SEO specialists coordinated by Otheriver.
When it makes sense
When organic traffic has stalled, a migration must protect rankings, or the business needs a measurable growth strategy.
What it can include
Technical audits, keyword and competitor research, information architecture, on-page optimization, content planning and measurement.
Digital experience
We design clear, distinctive and conversion-focused websites with specialist web designers coordinated by Otheriver.
When it makes sense
When the brand needs a new visual direction, a more effective experience or a system ready for development.
What it can include
Research, information architecture, wireframes, responsive UI, prototypes, design systems and developer handoff.
Product design
We turn complex functions into clear, coherent interfaces for Shopify apps and digital products with dedicated designers coordinated by Otheriver.
When it makes sense
When an app needs to make workflows, data and operations immediate for merchants, teams or customers.
What it can include
User flows, wireframes, interactive prototypes, interface systems, responsive states and design specifications.
How we work
The method is part of the service: it makes decisions, checks and responsibilities clear from discovery to launch.
Problem, goals, constraints and real processes.
Data, platforms, integrations and responsibilities.
Experience, prototype and responsive behavior.
Modular, testable and maintainable components.
Quality, accessibility, performance and edge cases.
Controlled go-live and operational checks.
The system continues to grow with the business.
Next step
We start with what is not working today and define the right response: a theme, an app, an integration, or a simpler intervention.