The shopper sees an isolated product
Each color has the right page, but the alternatives remain hidden when a shopper enters from search or a collection.
Separate products. One clear choice.
Do you keep colors or finishes as separate Shopify products?
Groupify links independent products and shows them as color or image swatches while keeping URLs, media, and inventory separate.
7-day free trial
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Arc Chair
Finish URL, media, and inventory stay independentURL
SEO
MEDIA
First the problem. Then the connection.
From a fragmented catalog to a product family.
Groupify connects the products
Existing products enter the same group without being merged or converted into native variants.
Swatches reveal the whole family
Color, product photo, or custom image takes the shopper directly to the selected product page.
The same logic follows the whole store
Configure dedicated displays for products, collections, search, home, pages, and mobile devices.
Oak
Walnut
Black
NaturalARC CHAIRFinish
PRODUCTCOLLECTIONSEARCHMOBILE
Separate products
The answer
You do not have to choose between separate pages and simple navigation.
Groupify keeps your catalog structure and adds the missing connection to the shopping experience.
01
Create a group by selecting existing Shopify products.
02
Assign the visible value, color, or image for every choice.
03
Define style and behavior for each storefront placement.
Use cases
When every version deserves its own page.
Colors, materials, and finishes remain independent products while becoming instantly explorable.
One color, one product page
Keep specific photos, descriptions, and URLs for every color while showing all alternatives as one family.
Materials and finishes in view
Connect woods, fabrics, stones, and finishes without squeezing complex content into one variant.
Shades that are easy to compare
Present shades and textures through color, product photo, or custom image.
Clearer technical catalogs
Bring related products together by finish, application, or composition while keeping distinct specifications.
Visual control
Ten ways to present the same choice.
Each group can use different styles and sources depending on page and device.
Circular swatch
Square swatch
Polaroid swatch
Swatch in box
Button
OakBlack
Pill buttonChoose a finish ⌄
DropdownImage menu
Circular button
OakWalnut
Text buttonProduct pageCollection and searchHomepagePagesMobile override
Data and operation
Every piece of data stays where it belongs.
Groupify adds a visual relationship; it does not move inventory, orders, or customers.
Original products
Shopify continues to manage the URL, media, price, and inventory of every product.
Group configuration
Groupify stores IDs, handles, values, colors, images, styles, and translations in the app database.
Storefront swatches
The theme app extension receives the group through the app proxy and builds navigation between products.
Groupify does not collect payment, order, customer, or storefront visitor analytics data.
Interactive demo
Build a product family in a few steps.
This simulation shows the transformation without accessing a real Shopify admin or changing products.
ARC / 01
OTHERIVER OBJECTS
Arc Chair — Oak
€289,00FinishOak
This demo is an explanatory simulation: it does not create products, change inventory, or reproduce the real Shopify admin.
Accurate comparison
Three structures for three different needs.
Groupify does not replace native variants and does not create a Shopify Combined Listing.
Variants in one product
Best when every option can live in the same product record.
- Up to 2,048 variants and three options per product
- Options are not independent products with their own URLs
Combined Listings
A native parent/child model available to Shopify Plus stores.
- Child products connected to a non-purchasable parent
- Limitations for channels, subscriptions, and bundles
A visual link between products
For merchants who already have separate products and want them to feel like one family.
- Does not require Shopify Plus
- Keeps the URLs, media, and inventory of original products
Pricing
Start with three groups. Scale when you need to.
Every plan includes product and collection pages plus a 7-day free trial.
$9.99/month
3 product groupsCircular and square color swatches on products and collections.
$19.99/month
10 product groupsAll styles, home, pages, and context-specific settings.
$39.99/month
Unlimited groupsPhoto swatches, custom images, and complete access.
Prices in USD. Pro is also available at $399.99 per year.
Visual guide
From configuration to storefront.
The journey remains understandable without playing a video.
- 01
Select existing products
Search for and add products that share a characteristic.
- 02
Assign values and style
Define name, color, photo, or image and customize the selector.
- 03
Enable the theme block
Show the group in approved contexts and verify desktop and mobile.
FAQ / SEO
Questions before connecting your products.
What does Groupify do?+
Groupify connects separate Shopify products and shows them as visual choices through color swatches, photos, images, or other configurable selectors.
Can I link separate products as if they were variants?+
Yes, at the visual experience level. Each choice takes the shopper to the corresponding Shopify product, which remains an independent resource.
Does Groupify require Shopify Plus?+
No. Groupify does not use the native Combined Listings model and does not require a Shopify Plus plan.
How is it different from Shopify Combined Listings?+
Combined Listings creates a native parent/child relationship and is available on Shopify Plus. Groupify instead creates a visual connection between existing products through a theme app extension.
Does every product keep its URL, images, and inventory?+
Yes. Groupify does not merge products. URL, media, price, and inventory continue to be managed on the original Shopify product.
Where can I show the swatches?+
You can configure displays on product pages, collections, and search and, on the relevant plans, on the home page and store pages.
Which selector styles are available?+
The current code includes ten styles: circular, square, polaroid, swatch in box, standard button, pill, dropdown, image menu, circular button, and text button.
Can I use a different style on mobile?+
Yes. You can enable separate mobile overrides for style, source, and swatch dimensions.
Can I import and export groups by CSV?+
Yes. You can export every group or a selection and import a CSV prepared manually or generated by the app.
Can I translate swatch names and text?+
Yes. Groupify manages storefront translations for option names, values, badges, and informational text in enabled languages.
Where is Groupify data stored?+
Configuration is stored in the app database. The storefront receives it through the app proxy; orders, customers, and inventory are not transferred to Groupify's database.
Does Groupify automatically create or split variants?+
No. The feature presented on this page links existing products and does not automatically create or split variants or products.
Does Groupify guarantee an SEO improvement?+
No tool can guarantee SEO results. Groupify does preserve independent pages and URLs, so every product can continue to have its own content and media.
How much does Groupify cost?+
Basic is $9.99 per month, Growth is $19.99 per month, and Pro is $39.99 per month or $399.99 per year. Every plan has a 7-day free trial.
GROUPIFY / SHOPIFY
Every version deserves to be found.
Connect products that belong to the same family and let shoppers explore every color, material, or finish.