Clarity before code
Goals, constraints and responsibilities are defined before choosing the technology.
About us
Why Otheriver exists.
Not to sell another service package, but to take technical ownership of Shopify problems that do not have an off-the-shelf answer.
Identity
A technical limitation should never become a business limitation.
Otheriver is an independent Shopify specialist studio. It was created for projects where design, code and operations need to be considered together.
The name
Other river: the alternative path.
The name reflects the idea that, when facing a constraint, there is almost always another technical path. Not a shortcut: a solution designed around the real problem.
Founder
Alex Marcone
Founder and technical lead
Alex has worked with Shopify since 2018. He directly oversees project architecture and development, from storefronts to apps, B2B portals and data flows.
Core expertise
Shopify Plus · Liquid · JavaScript · GraphQL · Shopify apps · B2B portals · Checkout extensibility · Data flows
Technical ownership
The people who design the solution remain involved in development and the decisions that matter.
Maintainable systems
The result must work today and remain maintainable and ready to evolve tomorrow.